Marketing Mix in Micro Finance Institution (Case Study in Baitul Qiradh Darul Mizan, Rukoh-Aceh)

Introduction
Micro finance institution was build to help poor people in order to running their business in good way with providing additional capital and good quality of services. Nowadays, there are many financial institution who tend to capitalize the market and compete to get a huge number of clients/customers. To reach this goal need some strategics of unique promotion, using available mass media in that area. Study of marketing was introduced us to the marketing mix or well-known as 4P; product, price, place, promotion which believed as a good strategy in promoting a product even financial product.

Product
Determining product is one of important thing must be done by Micro Finance Institution. Good quality product and has benefit to all people is seeked very much by small business enterpreneur. Baitul Qiradh Darul Mizan provide two kinds of product: Saving and financing product.

        Saving Products
        There are several types of product which owned by Baitul Qiradh Darul Mizan:
        Mizan TaMITA (Our Saving Partner)
        Mizan TaDidik (Education Saving)
        Mizan Bersama (Organizational Saving)
        Mizan TaQurban (Idul Adha Saving)
        Deposits

    Financing Products
         Mizan Murabahah
         Mizan Ijarah

Price
In term of price, it’s also very important point to catch clients interested to Baitul Qiradh Darul Mizan’s products. The price that offer by MFI should logic and accepted by market not below average and not above the average because it can bring a big loss for institution and other parties. So, the Baitul Qiradh Darul Mizan gives an efficient price in all of their product to meet customer satisfaction.

Place
Place for marketing the product is one of thing which need more attention. To introduce product of MFI the chosen place must be strategic, and crowded location. Moreover, scopes are easy to access by customer in order to get many people interested in products.

Promotion
The way to promote the product is very much depend on type of product. MFI can used mass media, brochure, electronic, baliho etc. The main goal of this promotion is to make product well-known in society and about advantages or disadvantage of the product it self.